Animation , Visual Effect , Gaming And Comics (AVGC Promotion Task Force)
What is the news :
- The Information and Broadcasting Ministry has constituted an Animation, Visual Effects, Gaming and Comics (AVGC) promotion task force.
Information and Broadcasting Minister – Anurag Thakur, Minister of Information and Broadcasting ( constituency – Hamirpur, Himachal Pradesh)
Minister of state in Information and Broadcasting Ministry –L. Murugan
- Headed by the I&B Secretary, the task force will submit its first action plan within 90 days. It has representation from the industry, academia and State governments.
Information and broadcasting secretary – Apoorva Chandra
- Earlier, Union Finance Minister Nirmala Sitharaman, in her Budget speech, had announced the creation of AVGC promotion task force.
- The AVGC Promotion Task Force will submit its first action plan within 90 days.
Role and responsibility of task force :
- The body will frame a national AVGC policy; recommend national curriculum framework for graduation, post-graduation and doctoral courses in AVGC-related sectors; and facilitate skilling initiatives in collaboration with academic institutions, vocational training centres and industry.
Benefits :
- It will boost employment opportunities
- It will help in the promotion and market development activities to extend global reach of Indian industry
- It will enhance exports and recommend incentives to attract foreign direct investment in the sector.
AVGC sector in india :
- The I&B Ministry said the AVGC sector in the country had the potential to become the torch bearer of “Create in India” and “Brand India”.
- India has the potential to capture 5% (about $40 billion) of the global market share by 2025, with an annual growth of around 25-30% and creating over 1,60,000 new jobs annually.
- The task force comprises Secretaries of the Ministry of Skill Development and Entrepreneurship, Department of Higher Education, Ministry of Education, Ministry of Electronics and Information Technology, and the Department for Promotion of Industry and Internal Trade.
- The industry representatives are Biren Ghosh of Technicolor India, Ashish Kulkarni of Punaryug Artvision, Jesh Krishna Murthy of Anibrain, Keitan Yadav of Redchillies VFX, Chaitanya Chinchlikar of Whistling Woods International, Kishore Kichili of Zynga India, and Neeraj Roy of Hungama Digital Media Entertainment.
- It also includes representation from the State governments of Karnataka, Maharashtra and Telangana, heads of education bodies such as the All India Council of Technical Education, National Council of Educational Research and Training, and industry bodies such as the Federation of Indian Chambers of Commerce and Industry, Confederation of Indian Industry and the Media and Entertainment Skills Council.
The Terms of Reference of the Task Force include the following:
- Framing of a national AVGC policy,
- Recommend national curriculum framework for Graduation, Post-Graduation and Doctoral courses in AVGC related sectors,
- Facilitate skilling initiatives in collaboration with academic institutions, vocational training centers & Industry,
- Boost employment opportunities,
- Facilitate promotion and market development activities to extend global reach of Indian AVGC Industry,
- Enhance exports and recommend incentives to attract FDI in AVGC sector.
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